Design Refresh for Lexia Learning

Lexia®, a prominent reading software company, approached me with an exciting task: armed with a new branding system set out by another designer, I worked together with Lexia’s marketing department to refresh a suite of materials, consisting of print and digital advertisements, instructional materials, presentation display, marketing collateral and stationery.

Ad Designs

In the following project, I developed a series of rebranded advertisements. Client’s goal was to promote a new Assessment Without Testing® technology to school administrators and teachers in print publications and online.  These print and online ads appeared in several publications including Tech & Learning, Scholastic Administr@tor, District Administration, and Multimedia and Internet @ Schools. Created with Adobe Photoshop and InDesign
Advertising
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Lexia_Banner_728x90

Tradeshow Display

In the following project, I worked alongside the marketing department to create signage for the company’s trade show display. Color and font selection reflected new branding guidelines. Client’s rebranding was clean and set a friendly tone for educators and administrators in attendance. Updated photos were chosen to draw the viewer into the booth with a welcoming gaze. Created with Adobe Photoshop and InDesign

Display Signage
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Shopping Basket