Branding for Affetto Press

Affetto Press is a letterpress studio specializing in high-end bespoke notecards and other personalized paper goods. This project features a logo I designed. Careful attention was paid to the font selection—a graceful and elegant script. The varied line weight reflect the care and delicacy that can be achieved through hand printed letterpress work, and the script is a nod to the handwritten note. A simple, minimal black and white color palette was used throughout all of Affetto’s packaging and marketing materials. Created with Adobe Illustrator.